As an owner or CEO, you are constantly focused on the road ahead and you are expected to make the right decisions before obstacles or opportunities come into full view. This high stakes game can make or break your business – and you.

Do you have someone who is sitting next to you while you are looking out the windshield? Do you have a solid partner that keeps an eye on what’s happening in the rearview mirror AND helps you seize the opportunities and exploit the obstacles hurtling towards you?

Every business could use a finance professional you can rely on for more than just closing the books and paying the bills. You need someone to help you make decisions on pricing, finding growth capital, and navigating succession issues. Strategic CFOs can do all of that and then some.

Quite simply, strategic CFOs make the ride smoother because they;

• deeply understand your business,
• pivot towards opportunities with an eye on profitability,
• communicate your growth story to all stakeholders,
• anticipate risks before they materialize,
• are an authentic leader,
• cultivate relationships with external parties, and
• push you to be a better leader by asking the tough questions.

With a definition like that, you may think that no one can fill those shoes. True, many strategic CFOs are naturally better at some attributes than others, but the CFO must succeed in all of them to thrive.

I will dig in deeper on each of these critical qualities over the next few weeks to give you a better picture of what a strategic CFO can bring to the table. Until then, start thinking about the caliber of financial advice you’re getting.

Are you really growing as fast as you know you can? Are you comfortable with who is watching the road ahead with you?

Crown CFO consists of experienced and seasoned strategic CFOs that are ready to help you grow your business. If you would like to discuss your business or have related questions, please email me at heath@crowncfo.com.