CFO

Rob Messerli

About Rob

Rob joined Crown in 2020. He has 30+ years of experience in full-time, interim and fractional CFO and COO roles. He has also been part of the founding teams for multiple startups and has acquired and operated businesses as a private investor. Rob excels at working with entrepreneurs to anticipate and successfully navigate the inflection points every growing business faces. As a CFO, Rob’s priorities are optimizing cash flow, achieving operational efficiencies, and delivering timely and actionable information to support strategies that yield sustainable profits. He has first-hand experience in numerous disciplines including business formation, capital raising, patents, licensing, joint ventures, mergers and acquisitions, research and development, sales and marketing, and incentive compensation plans. Rob was born and raised in western South Dakota and graduated from the University of California, Davis as a student-athlete with a dual degree in Psychology and Exercise Science.