CFO

Craig Hoover

About Craig

Craig joined Crown CFO in 2021 with 35+ years of experience as a senior financial and operational professional across broad business disciplines in insurance, publishing, manufacturing, advertising, business services, geographic information systems (GIS) & consulting.  

Craig is a strategic thinker with the ability to see the big picture, focus forward, and define and measure leading indicators. He also manages operational details pragmatically to ensure continuous movement towards strategic achievement. He has significant experience with numerous technology and systems development initiatives resulting in operational efficiency. He has successfully managed organic growth as well as growth through acquisitions while building supporting infrastructure. Craig is a results-oriented leader able to sustain operations during major organizational changes.  
 

Industry Expertise

  • Insurance
  • Publishing
  • Manufacturing
  • Advertising
  • Business Services
  • Geographic Information Systems (GIS)
 

Prior Experience

He began his CPA career with Deloitte and then moved on to CFO, COO and CEO roles in both large and small companies, start-ups, and his own business. He is enthusiastic about sharing this experience to help other businesses grow and thrive.  
 

Education

  • B.S. Accounting, University of Kansas
  • Certified Public Accountant (CPA)