• Why did you want to become a fractional CFO? 

I wanted to become a fractional CFO because I genuinely enjoy helping businesses reach their full potential. That includes becoming more profitable, but also more efficient, more forward-thinking, and less stressful—ultimately creating better environments for both owners and employees.

• Why do you enjoy the industries you focus on and why do you bring value to those industries?

I’m drawn to industries that have unique nuances and complexities. There’s something especially rewarding about understanding those dynamics and helping businesses navigate challenges that aren’t one-size-fits-all.

• What are common challenges that you see in business?
  

One of the most common challenges I see is a lack of readiness for growth. Many businesses want to expand but don’t yet have the planning or infrastructure in place to support it. Similarly, businesses often want to operate more smoothly but may hesitate to address underlying people or process issues. In those cases, having an outside perspective can help facilitate the necessary changes and drive meaningful improvement.

• What other tips and insights can you share that you’ve learned through your work experience?

One of my biggest learnings has been to trust your instincts. If something doesn’t feel right, it usually isn’t. If it feels like something is missing, it probably is. I’ve learned to pause and ask probing questions to better understand what my instincts are signaling before moving forward.

• Where did you go on your favorite vacation?

My favorite vacation was traveling to Tanzania to climb Mount Kilimanjaro—truly an experience of a lifetime. The hike took my group seven days (six days up, one day down). I joked that we just kept circling the mountain until we found the steepest part and then climbed up. After the climb, we stayed a few extra days to go on safari with a former coworker who lived there. After a total of two weeks away from technology, coming back to the real world was quite jarring.

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